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MMV, a specialist in alpine club holidays for over 30 years, was facing a silent but costly challenge: nearly 16,000 calls lost every year on time slots when its reservation center was unavailable. That many commercial opportunities left unanswered. MMV chose to deploy Laetitia, the AI phone agent developed by YeldaAI : not to replace its advisors, but to bring them qualified leads around the clock.
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Lead qualification: Laetitia identifies the customer's vacation project (destination, dates, type of stay) and collects their contact details — with no human intervention.
Structured handover: every handled call generates a complete prospect file transmitted to the MMV advisor in charge of the follow-up call — the customer never has to repeat themselves.
Immediate confirmation: a summary SMS is sent to the customer right away, securing their intent and preparing for conversion.
Extended commercial coverage: Laetitia operates 24/7 — covering the 7–9am and 7–9pm slots, weekends and public holidays — without changing the internal organization or working conditions of the team.
Key figures
In 8 months, Laetitia turned missed calls into confirmed revenue — without a single additional hire.
€245,000
in confirmed bookings over 8 months
×60
estimated ROI vs. annual license cost
74%
average callback rate by the sales team
Revenue where there was none: the 16,000 calls lost each year represented as many untapped opportunities. Laetitia turns them into qualified leads, immediately actionable by advisors from the moment they start their shift.
Higher-value work for advisors: Laetitia doesn't replace the sales team — she brings them warm prospects, already informed, with full context. The conversion remains entirely human.
Availability without overload: the 15-person reservation center operates under the same conditions as before, with no overtime or additional hiring. Laetitia expands the scope without adding pressure on the team.
Immediate, measurable ROI: with an annual license cost of €3,500 and €245,000 in confirmed bookings generated in 8 months, the solution pays for itself within days of activity.
Identified room for growth: the current 74% callback rate points to an estimated €50,000 in additional revenue if that rate reaches 90%, under equivalent conditions.
